Adding a FAQ Section

Google My Business has a Questions and Answers feature:

This allows potential customers to ask questions about your business.

We are going to leverage the Questions and Answers feature to build a frequently asked questions (FAQ) section.

Why this helps

It gives Google more context about your business – which helps your listing rank when people are searching for your products and services.
It reduces the time you spend answering the same questions over and over again.

What to stay away from

Don’t tell people to visit your website. Offer all of the information directly in your answer.
Don’t be overly promotional in your answer.
Phone numbers and email addresses are not allowed in your answer.

Before you start

It’s easier if you already have a list of your most common questions and answers.

Create a new document using your favorite word processor (e.g. Microsoft Word, Google Docs, Notepad).
Make a list of the most common questions you’re asked about your business.
Write your answers to each of these questions.
Here are examples of questions, to help you get started:

Where is the best place to park?
What neighborhoods do you service?
What are your business hours?
What products/services do you provide?
These questions may seem very basic to you – but the answers are not obvious to first-time customers.

By posting these questions/answers under the same account, they will be marked as being from the owner:

‍The process

Search for your business on Google (using your desktop or phone). If you have the Google Maps app on your phone, you can also use that to find your listing.
Click the “Ask a question” button in the Questions and Answers section.
Paste one of the questions from your list.
After adding all of your questions, it’s time to paste your answers:

In the Questions and Answers section, click “See all questions”.
Next to the question, click “Answer”.
Paste your answer to that question.
After completing this process, your listing will have a complete FAQ section.

This helps Google get a better understanding of what searches your business is relevant for – and it helps potential customers get answers to important questions.

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