Photo Optimization

Before you start:

If you already have photos uploaded to your listing, please do not delete them.

Deleting and re-uploading photos will cause all previous engagement (e.g. views) to be lost.

Instead, please optimize all new photos that you upload, from this point on.

Specifications

  • Each image must be smaller than 5 MB in size.
  • Each image should be at least 720 x 720 pixels.

File names

  • Each image should follow this taxonomy:

    Company_Name_City_Business_Category

    Example: 

    You have a divorce law firm named ACME Law in Santa Monica – with the following primary and secondary categories:

    • Divorce Lawyer
    • Family Law Firm
    • Then two of your image names would be:
      • ACME_Law_Santa_Monica_Divorce_Lawyer.jpg
      • ACME_Law_Santa_Monica_Family_Law_Firm.jpg

Choosing Images

Add at least one for each of the following:

  • Business logo
  • Cover photo (this is what people will see in Search and Maps – it’s the most important)
  • An external (street) view of the building
  • An internal (office) view
  • One photo of a team member or the owner
  • One photo demonstrating the product or service

Conditions:

  • You do not need to hire a professional photographer – but the photos need to be high quality.
  • Ensure the photos are flattering for your business.

From Google:

“Businesses with photos receive 42% more requests for driving directions to their location from users on Google, and 35% more clicks through to their websites than businesses that don’t have photos.”

Geo-Tagging (Automatic Process)

  • Each image must be smaller than 5 MB in size.
  • Each image should be at least 720 x 720 pixels.

Geo-Tagging (Manual Process)

If you are using photos that have been taken somewhere else – or are not sure if they have been geo-tagged – here is the easiest work around:

  • Create a free account at: https://dbaplatform.com/
  • Connect your Google My Business account (sign in with the Google account that is tied to Google My Business).
  • Select the listing(s) you want to optimize photos for. This is important, as the platform will pull location data from your listing automatically for your photos.
  • Click the Photos icon in the dashboard.
  • Click the green upload button.
  • Once uploaded, the photo will show up in your list of photos.
  • Click the Optimized box next to the photo (at this time, it should be a yellow box with a zero in it).
  • In the image title, add a label for what the image is of (Example: ACME front desk).
  • In the keywords field, add one business category (start with the primary category then work your way through the secondary categories before starting at the primary again).
  • If you have connected your Google My Business listing, all location information should be filled out.
  • Ignore all other fields and click Save.
  • Click the download button.

By following the process above, you will have a fully optimized image – with location and business category data added to the image.

Note: DBA Platform is great and inexpensive ($2/month per feature). However, you do not need to pay for it for the above process.

Uploading Photos to Google My Business

You have the option of uploading the images directly from DBA Platform if you use that process – but then you will be required to pay the $2 per month for your location.

If you download the photos from DBA, you can manually upload photos to your listing. To do so, follow the process below:

Sign into Google My Business and visit the Photos section (available from the left menu).
Click the Choose Photo button in the Logo box. Upload your logo.
Click the Choose Photo button in the Cover box. Upload your cover photo.
Click the At Work tab on top of the page to upload the internal and external business photos.
Follow the above instructions for Team.
If you have any high-quality videos which showcase your business, you can upload those within the videos tab.

Removing Photos from Google My Business

  • Visit the Photos section of your account.
  • Click on the photo you wish to remove.
  • Click the trash icon in the top right corner.
Ready to grow your business?

Free Digital Marketing Checklist For Tile Contractors